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Customer Experience Design

Good experiences need a lot of experience

We have realised hundreds of digital projects, developed countless user interfaces, created interactions and developed designs — and won awards and prizes for design and UX along the way. We draw on this wealth of experience for every new task. Our design unit is so closely networked with the development team that we can guarantee that what we design for you is implemented 1:1 in code. All this without compromising on development time or performance.

Illustration of two black hands, the lower one is open while the upper one holds a lock with the Factorial logo placing it in the first hand’s palm. On the left the letters UI, on the right UX, both in 3D font. Illustration of two black hands, the lower one is open while the upper one holds a lock with the Factorial logo placing it in the first hand’s palm. On the left the letters UI, on the right UX, both in 3D font.

So that clicking becomes an experience. And swiping. And scrolling. And zooming…

In the end, the customer decides the success of a business. That’s why the development of customised and, above all, intuitive user experiences is a top priority. This is also because many things come together here: backend data management and frontend design, the direct interaction with an application and the strategic framework behind it. All of this must seamlessly integrate so that clicking (and everything else) becomes an experience.

Illustration of a pie chart surrounded by a smiley emoticon, bar graph, the number 42, a pencil and circles. The number 42 is the ASCII code for the symbol *, also known as an asterisk.

Strategy

Curiosity is the Best Strategy.

Before we write concepts and develop ideas, we focus on understanding customers and their needs in depth. We observe and study users and carry out intensive research, including with our competitors. Only then do we draw qualified conclusions, generate insights and finally begin to develop concrete strategies and ideas.  

This process includes:

  • Business & Competitor Analysis

  • Qualitative and Quantitative Research

  • Usability Reviews

  • Customer Journey Mapping

  • Lean UX

Illustration of a digital dashboard symbolizing data analysis. In the first element the words "Good Morning Tech Lover" are written.

Data & Analytics

Getting Smart from Data.

Data is not smart. It is just — data. But within it, sometimes deeply hidden, are the insights and findings that can drive your business forward. Insights into where hidden potential lies dormant, what customers are currently interested in or which direction the market is taking. 

This requires analysis and visualisation, and we provide you with both in the form of meaningful dashboards and illuminating visualisations.

  • SEO Strategy

  • Performance & Accessibility

  • Analytics Audits

  • Tracking Dashboards

The Best Idea to Create Ideas

When it comes to finding precise solutions quickly, design thinking is one of the most successful methods, especially in Customer Experience Design, thanks to its clearly structured yet highly agile approach. Ideas and hypotheses are quickly and iteratively tested through user tests and prototypes. This helps, for example, to quickly gain a better understanding of the ecosystem of markets, consumers, and users.

Ideation

First the Mass, Then the Class.

When it comes to ideas, ten are better than one. Sketching, brainstorming, fantasising — all this creates a pool of possibilities that can then be systematically evaluated until the most promising candidates are identified.

Prototyping

Making is like Thinking, Only Cooler.

Once the initial ideas are in place, the next step is prototyping. It helps to test and validate  ideas quickly. If it turns out that ‘it won’t work that way’, you immediately move on to the next idea. Prototypes are not perfect, but they are perfect enough to gauge  what your customers think. This helps enormously to avoid burning too much money and to be able to react quickly.

Illustration of a blue hand holding the word UX and a green hand holding UI. The letters are in 3D font, bottom left is a notebook, top right are eyes looking to the right.

Interaction and Visual Design

Interfaces must be Impactful.

They are the first point of contact between your customers and your brand. They have to be convincing — intuitive, engaging and functional. Otherwise your customer relationship is at risk. That’s why we carefully design interactions and visual appearances to be as strong and convincing as possible.

  • Interface Design & Branding
  • Information Architecture
  • Interaction Design
  • Accessible Design
  • Design Systems

The best answers start with smart questions

You can only get what you need if you know exactly what you need. Our specialists use their experience and expertise to support you with Requirements Engineering. This ensures that we fully understand your requirements and can put them into practice.

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